LABS
oBubble
Your new Insurance HQ. Chat with policies, automated renewal reminders and decode the jargon.
Alpha Release in Q1 2026
Better business
grows with soul
We build savvy, breakthrough products, brands and businesses.
Small, AI-amped senior teams. Commercial nouse. Creative execution.
Creative growth that actually ships
Three practices working together to help both talent and clients unlock breakthroughs that matter.
🤝 Advisory
'SoulWorks' — our creative-led strategy method. Jam packed full of tools proven to help senior leaders build stories, products, experiences and cultures that drive growth and move people.
- Vision: Where we're going
- Story: How we explain it
- Experience: How it manifests
- Ventures: How we innovate
- Execution: How we deliver it
🚀 Labs
Our senior, hands-on talent proactively develop and launch breakthrough products.
- Digital Products & Services
- Human-led
- AI-enabled
- Commercially-savvy
- Ready to partner & scale
📚 Studio
Content, media and training that amplifies creativity and strategic cohesion across teams.
- Exec development
- Story labs
- Training & coaching courses
- Creative-led commercial acumen development
Selected projects
Recent work and in-progress experiments. Results over theatre. Stories over slides.
The NowhereLand Collective
We’re building a co-owned collective for the age of AI.
As machines get better at execution, human judgement, taste, and creativity matter more. Our collective brings together Builders, Sellers, Connectors, and Coaches to pursue meaningful ideas, shape them with conviction, and turn them into real value. We don’t wait for briefs or permission. We choose the work.
Alongside this, we partner with organisations navigating an AI-accelerated world. We help leaders sharpen judgement, clarify direction, and create things with soul as well as scale. From creative-led strategy to new ventures, we combine human insight with technical power to make progress that actually matters.
For organisations, this means access to rare, senior talent that thinks clearly and moves fast. For talent, it’s a chance to do important work, exercise real creative agency, and share in the upside.
Subscribe to : Longwave
Thoughts on strategy, creativity, and leadership in an AI-driven world. Each week, we share:
New ways of thinking and working — practical insights from our own insights and methods
Ideas worth building — concepts, provocations from brilliant work around the world
Inside the collective — what we're creating, testing, and learning
Free ideas that move you forward. No noise. No spam.
Want to launch something that matters?
Big agency thinking. Small team precision.